How to have a big sale in Chinese market?

As an old Chinese saying goes: 货卖一张皮 (Huo4 Mai4 Yi4 Zhang1 Pi2). In today’s lesson about learning business mandarin online, let me give an overall explanations of this proverb, which can help you know how to do better business in Chinese markets.

At first, the meaning of the sentence: “货卖一张皮” is that Chinese customers will always be attracted by goods decorated with delicate and beautiful packing. The packing of goods seems like a marriage cloth in the process from its production to consumption, representing the first impression given by the customers. If the “cloth” is exquisite enough, as if a voiceless advertiser, it can highly stimulate customers’ desire to buy goods. On the contrary, customers will not be interested in your goods at the beginning.

As a matter of fact, packing exerts many functions in daily life. It not only can protect the goods for the convenience of customer to purchase and use. What is more, it can help people judge a product in a short time. In Chinese culture, the delicate packing can transmit many kinds of feelings, such as reputation, social status, and identity. So if you plan to sell goods in China, it is necessary for you to make wonderful packing. To learn business mandarin online you can understand that there was another saying: “佛靠金装，人靠衣装.” (Fo2 Kao4 Jin1 Zhuang1, Ren2 Kao4 Yi1 Zhuang1). This is the same meaning as the former one and can be explained as: The value of a Buddha relies heavily on its gold look, and the difference of human beings lies in their dressing. As you can see, a big sale of goods must have the attractive packing.

Of course, making use of the packing to win more and more customers does not mean focusing merely on goods’ packing, regardless of its quality. A famous saying: “金玉其外 败絮其中” (Jin1 Yu4 Qi2 Wai4, Bai4 Xu4 Qi2 Zhong1) tells us that a good product with luxury packing whose internal goods are bad quality cannot be sold any more in the markets. It is just like another saying in our textbook to learn business mandarin:“烂稻草裹珍珠”（Lan4 Dao4 Cao3 Guo3 Zhen1 Zhu1）. It describes a fact that useless wheat grasses were wrapped with expensive and beautiful pearls, which will make the products priceless. Meanwhile, if your products are really good, its packing is also vital in your cost. Do not save money in the expenditure of making attractive packing.

If foreign businessmen want to let packing take effect and to sell goods as many as possible, they should well prepare for its inner quality and outer beauty.

That is all for today’s Chinese lesson as to learn business Chinese online free. For more information about ideas or skills to operate a business in China, please continue to keep your focus on our Chinese business essays. If you want to learn Chinese business language, please search “hanbridge mandarin” in google researcher to find your favorite topic and conversations.            

Source: 

http://chinesemasterin.over-blog.com/2015/03/how-to-have-a-big-sale-in-chinese-market.html

            

These Chinese business ideas are really helpful!

Hey, friends. Welcome to learn business Chinese online free of “Happy Chinese”. We are going to introduce essential languages, ideas, and skills as to how to do business and communicate with Chinese businessmen. To foreigners who learning Chinese for business, today’s lesson will do you a big favor in learning business mandarin and understanding Chinese business culture. First of all, the first idea is:

1和气生财 童叟无欺(He2 Qi4 Sheng1 Cai2, Tong2 Sou3 Wu2 Qi1)

Let me explain it to you. He2 (harmony) is a kind of good relationship among people. Qi4 (air) refers to a kind of state. Sheng1 (creation) is to create, and Cai2 means money. Tong2 is usually described as children, while Sou3 refers to women. Wu2 in Chinese is equal to “no” in English. And Qi1 means the act of deception. In Chinese culture, people had always pursuit a kind of state of harmonious, because they believe that such a state can provide with a peaceful environment to make a fortune. And children and women are regarded as the weak social group, so businessmen would better not cheat them, or you will not succeed in doing business.  

2 成事酒席间（Cheng2 Shi4 Jiu3 Xi2 Jian1）

This is really a peculiar occasion in China. Here, Cheng1 serves a verb (reach or succeed). Shi4 refers to those important projects or events such as business corporative agreement, negotiations, and even bind date. Jiu3 Xi2 means a wine party and Jian2 is equal to the preposition “in” or “during” in English. Therefore, this sentence means that an important project can be reached an agreement during a wine party that is full of delicious food and good wine. In accordance with traditional Chinese culture, wine was regarded as a driver that can make the atmosphere more and more joyful. So wine serves a bridge in people’s relationships, which can deepen their trust and identity to each other. In general, whether the agreement can be reached depends largely on how much you can drink with your partner. It is interesting that Chinese people would feel happier by drinking wine with their friends, the project will be successful quickly. If you can make yourself from partner into friend in their heart, that is easy to cooperate.

3 商场如战场(Shang1 Chang3 Ru2 Zhan4 Chang3)

Literally, this sentence means a shopping mall is like a battle field. Why so? To learn business mandarin online will let you know the core of this phenomenon lying in fierce competence. There are lots of businesses going bankrupt or becoming prosperous. If you do not have this awareness and a good preparation for this “battle”, you would better not run a business in China. Once you enter the Chinese market, it is the coherence of risk and opportunity. Winning or losing is up to your and intelligence and determination.

So, those three ideas above are all content of today’s Chinese lesson online. In our online Chinese learning platform: Hanbridge mandarin, you can get access to learn business mandarin like other types of Chinese culture. Welcome to join us!    

Source: 

http://chinesehelper.kinja.com/these-chinese-business-ideas-are-really-helpful-1689064974