How to have a big sale in Chinese market?

As an old Chinese saying goes: 货卖一张皮 (Huo4 Mai4 Yi4 Zhang1 Pi2). In today’s lesson about learning business mandarin online, let me give an overall explanations of this proverb, which can help you know how to do better business in Chinese markets.

At first, the meaning of the sentence: “货卖一张皮” is that Chinese customers will always be attracted by goods decorated with delicate and beautiful packing. The packing of goods seems like a marriage cloth in the process from its production to consumption, representing the first impression given by the customers. If the “cloth” is exquisite enough, as if a voiceless advertiser, it can highly stimulate customers’ desire to buy goods. On the contrary, customers will not be interested in your goods at the beginning.

As a matter of fact, packing exerts many functions in daily life. It not only can protect the goods for the convenience of customer to purchase and use. What is more, it can help people judge a product in a short time. In Chinese culture, the delicate packing can transmit many kinds of feelings, such as reputation, social status, and identity. So if you plan to sell goods in China, it is necessary for you to make wonderful packing. To learn business mandarin online you can understand that there was another saying: “佛靠金装，人靠衣装.” (Fo2 Kao4 Jin1 Zhuang1, Ren2 Kao4 Yi1 Zhuang1). This is the same meaning as the former one and can be explained as: The value of a Buddha relies heavily on its gold look, and the difference of human beings lies in their dressing. As you can see, a big sale of goods must have the attractive packing.

Of course, making use of the packing to win more and more customers does not mean focusing merely on goods’ packing, regardless of its quality. A famous saying: “金玉其外 败絮其中” (Jin1 Yu4 Qi2 Wai4, Bai4 Xu4 Qi2 Zhong1) tells us that a good product with luxury packing whose internal goods are bad quality cannot be sold any more in the markets. It is just like another saying in our textbook to learn business mandarin:“烂稻草裹珍珠”（Lan4 Dao4 Cao3 Guo3 Zhen1 Zhu1）. It describes a fact that useless wheat grasses were wrapped with expensive and beautiful pearls, which will make the products priceless. Meanwhile, if your products are really good, its packing is also vital in your cost. Do not save money in the expenditure of making attractive packing.

If foreign businessmen want to let packing take effect and to sell goods as many as possible, they should well prepare for its inner quality and outer beauty.

That is all for today’s Chinese lesson as to learn business Chinese online free. For more information about ideas or skills to operate a business in China, please continue to keep your focus on our Chinese business essays. If you want to learn Chinese business language, please search “hanbridge mandarin” in google researcher to find your favorite topic and conversations.            

Source: 

http://chinesemasterin.over-blog.com/2015/03/how-to-have-a-big-sale-in-chinese-market.html